WFU Press Release

WFU Healthcare Conference kicks off new lung cancer nonprofit

WINSTON-SALEM, NC—( March 15, 2010)—The Dusty Joy Foundation, a new nonprofit cultivating compassion for those touched by lung cancer, will be the Nonprofit Partner of the inaugural Wake Forest University Healthcare Conference at 7 p.m. Friday, March 19, 2010, at the Worrell Professional Center on the university’s Reynolda campus.

Dusty Donaldson, lung cancer survivor and the Foundation’s executive director, will present "Smokescreen," a brief multimedia presentation about lung cancer, followed by an introduction to the organization and its mission. A balloon release in the courtyard in front of the Worrell Professional Center will follow formal presentations. This balloon release will be the Foundation’s inaugural event.

The conference will feature other speakers including Senator Richard Burr (R-NC); Director of Wake Forest Institute for Regenerative Medicine Dr. Anthony Atala; Tengion Senior Vice President Tim Bertram and others, is hosted by the MBA students Healthcare Club. Teams comprising graduate students from area universities will participate in a case competition addressing a healthcare problem. The winning team will win $5,000.

The Foundation will hold a rally and balloon release in every county across the state of North Carolina. The program will expand to other states next year. Balloons will be released based upon the predicted number of new lung cancer cases in Forsyth County in 2010. The North Carolina Cancer Registry predicts there will be 295 new lung cancer cases in the county and 226 lung cancer deaths this year. Statewide, 7,772 new cases and 5,914 lung cancer deaths are predicted for this year.

Lung cancer is the number one cancer killer of men and women. It kills more people than breast, colon, prostate, liver, kidney and melanoma cancers combined. Yet, lung cancer is the least funded of all major cancers. The mission of the Dusty Joy Foundation is to cultivate compassion for those touched by lung cancer through targeted programs promoting education, awareness and advocacy. The Foundation will help pave the way for increased research funding.

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